Looking for a new way to engage your current customers and attract new ones to your paint business? Starting a YouTube channel is a great way to offer valuable information your customers are looking for to inspire their next painting project.
5 Benefits of Hosting a YouTube Channel
Creating a YouTube channel helps your business take advantage of benefits like:
- Increased engagement of your current audience — Social media networks continue to find that videos are more engaging than static photos, and there’s no better platform for engaging your customers through videos than YouTube. With YouTube, you can engage customers by asking them to leave comments, offering them video tutorials to answer frequently asked questions, and inspiring them with new project ideas.
- Increased sales opportunities — YouTube offers a great way for you to find new customers as well. When DIYers are looking for video tutorials for their next painting project and find your videos, you’re able to establish yourself as an expert in the design space and include calls-to-action which drive more sales to your store.
- Increased visibility to new audiences — YouTube surfers will have the chance to find your brand for the first time as they search for the types of videos you’ve posted. As viewers search for DIY content, they’ll have opportunities to find your videos come up as suggestions in their feed.
- Ability to host product demos — Many times, shoppers may be hesitant to try a new product for the first time; how will they know if the product is worth their investment? YouTube offers you the chance to demonstrate how a Fusion™ Mineral Paint products work before they make a purchase decision.
- Strengthened connections with your audience — Email newsletters and social media posts are great, but your audience will feel more connected to you as a person when they can see you in a video instead of just reading what you have to say. Videos allow viewers to see your facial expressions and hear your voice, so they feel like they’ve developed a relationship with you even if they’ve never met you in person.
But despite these benefits, starting a YouTube channel may feel daunting to you. Let’s talk about how you can start a YouTube channel for the first time.
4 Steps to Start Your YouTube Channel
Starting a YouTube channel is easier than you may think! Here are the steps to get started:
- First, sign into YouTube through your computer or mobile device.
- Next, go to your channel list and click “Create a new channel.”
- Fill out the details about your channel and business and click “Create.”
- After you complete these three steps, check out your account’s profile to make sure all the information looks exactly the way you want it, and make any changes you want. You can do this by clicking the logo or image you uploaded in the top righthand corner of your screen and selecting “Your channel.”
That’s it! Easy, right? Now, all you have to do is start creating videos.
Ideas for Videos You Can Create
The best way to gain followers for your YouTube channel is to post videos on a regular basis, such as weekly or biweekly. If you’re having trouble thinking about what to post videos about, here are some ideas:
- Tutorials showing how to complete different painting projects
- Product demos showing how to use each Fusion™ product
- Before/after transformations showing how you’ve completed painting projects
- Upcycling videos showing how you’ve refinished old objects to make them look new again
- Promotional videos announcing upcoming store events, such as DIY workshops
- Series with a theme, such as a series showing how to paint different types of furniture in a particular style
- Explainer videos that break down different words and phrases related to painting
- Tour videos showing tours of your store each time you change up the layout or merchandise stocked
- Behind-the-scenes videos showing what it takes to set up your store, prepare for a workshop, or complete a customer commission
- Fun facts about painting, paint styles, furniture styles, etc.
- FAQ videos answering questions your customers ask frequently
- Myth-busting videos that debunk myths about how hard painting is
- Product reviews showing you using different Fusion™ products and giving your feedback
- Challenge videos showing you starting a new challenge or completing an existing challenge related to painting
- “Mistakes” videos showing how to avoid or correct painting mistakes
- Time-lapse videos showing you completing painting projects
- Unboxing videos showing you opening up your latest shipment of Fusion™ products
- Design inspiration videos showing different color combinations of Fusion™ paints that complement each other
Do you feel inspired yet? We hope so!
???????? Related content: Why Customer Engagement Is Key To Success For Retailers Of Fusion Mineral Paint
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